Latest Articles


Bullfrog on the Moon

When Pitbull invited me to Alaska, I started growing a beard.
Or, how I trolled Walmart, exiled Pitbull, built my brand, and survived a gnat-filled trip to Kodiak, Alaska
By DAVID THORPE  |  September 28, 2012

The Big Hurt: Factual errors, PR hubris, and butt stuff

By the time you read this, I may already be throwing back Bud Lights with my pal Pitbull in the sporting goods aisle of the Kodiak, Alaska, Walmart.
By DAVID THORPE  |  August 03, 2012

Pitbull takes The Big Hurt north

Well, Pitbull invited me to go to Alaska with him.
Kodiak or Bust
By DAVID THORPE  |  July 13, 2012

Help us help Wal-Mart exile Pitbull to Alaska

As the summer buying-shit season heats up, the cross-promotional spokespersoning frenzy is reaching a boiling point.
Marketing mania! The week in cross-promo frenzy!
By DAVID THORPE  |  July 06, 2012
Bruno Mars

The Big Hurt: The 'best' of Digital Songs

Let's check out Billboard 's Digital Songs chart, which tracks the most-downloaded songs in all genres. Should make for some interesting diversity, right? No! Actually, it's all the same crap from the Hot 100 in a slightly different order.
Who charted?
By DAVID THORPE  |  February 18, 2011
Pitbull + Trey Songz at Lupo’s

Pitbull + Trey Songz at Lupo’s

I spent a fair amount of time behind the wheel last summer, and I'd be lying if I said that Pitbull's "I Know You Want...
By webteam  |  November 24, 2009