Harold Wells

Latest Articles


The Big Hurt: An unknown legend comes in from the cold

From the early '70s through the late '90s, artist branding guru Harold Wells worked with nearly every major label, coming up with perfect names for some of the most famous acts in rock history.
Return of a band namer
By DAVID THORPE  |  June 01, 2012

Harold Wells made up this headline, too

Letters to the Boston editor, September 26, 2008
By BOSTON PHOENIX LETTERS  |  September 24, 2008

The Big Hurt: Confessions of a band namer

Maybe you’ve never heard the name Harold Wells, but it’s a safe bet that you’re a fan of his handiwork.
The music industry’s best-kept secret speaks out
By DAVID THORPE  |  September 02, 2008