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Photos: SXSW 2012 booths at the Austin Convention Center

SXSW 2012 attendees, bands, and booths on display at the Austin Convention Center on March 16, 2012.
Austin TX | March 16, 2012
By DEREK KOUYOUMJIAN  |  March 23, 2012
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Photos: Day 1 of SXSW Music 2012

Musicians and fans gather in Austin, TX and get hyped for the SXSW Music festival at the Austin Convention Centeron March 13, 2012.
Austin, TX | March 13, 2012
By DEREK KOUYOUMJIAN  |  March 16, 2012
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Photos: SXSW, Day 1

Phoenix staffers explore SXSW on its first day, March 15, 2011.
South by Southwest | March 15, 2011
By KELLY DAVIDSON  |  March 18, 2011
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Rogue wave

These days, younger, wiser bands simply don't bat their eyelashes at the majors like they used to.
The allure of the music industry may be long gone, but SXSW can still attract the underground to its edges
By MICHAEL BRODEUR  |  March 25, 2009